Charli D’Amelio Net Worth (Money & Salary)

What is Charli D’Amelio’s Net Worth?

With a net worth of $30 million, Charli D’Amelio is a prominent dancer and social media influencer. She gained fame for her engaging content on the TikTok platform, where she started posting dance videos in 2019, quickly becoming the most followed creator on the app. Her rise to fame has led to numerous sponsorship opportunities, along with ventures that include a podcast, a makeup brand, and a nail polish line.

Currently, she holds the position as the second most followed individual on TikTok, trailing only Khaby Lame, and boasts 154 million followers. Notably, on November 22, 2020, Charli reached the milestone of 100 million followers, setting a record for TikTok. By that time, the second most subscribed user, Addison Rae, had amassed 70 million followers. Charli was the pioneer in achieving 100 million followers on TikTok, and her follower count has now surpassed 150 million.

Earnings and Endorsement Deals

Income for Charli comes from multiple streams, including merchandise sales, endorsements, YouTube revenue sharing, and sponsored content. For a single sponsored post, she charges at least $100,000, a figure expected to rise with her increasing popularity. In a notable appearance, she earned $1 million from a 2020 Super Bowl advertisement featuring Sabra Hummus.

In the year 2020, Charli’s earnings amounted to $3 million, placing her as the second highest-paid TikTok personality globally, following Addison Rae who made $5 million. Charli earned
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Her sponsorships, merchandise sales, and production deals contributed to a total of $3 million.

In 2021, Charli’s earnings from various ventures ranged between $17 and $18 million, positioning her as not only the highest-paid TikTok personality but also one of the highest-earning celebrities globally for that year. From September 2022 to September 2023, she generated $23 million.

D’Amelio created content for campaigns with brands like Procter & Gamble, Hollister, Yoplait, Dunkin Donuts, Morphe Cosmetics, Invisalign, and Step. With Dunkin Donuts, she introduced a special drink named “The Charli” and a menu item called “Charli Cold Foam.” Following her endorsement with Invisalign, the company experienced a notable surge in revenue from teenage consumers.

She and her sister co-host a podcast, star in an animated series, feature in a Hulu documentary, and have a show on Snap.

Charli and Dixie have partnered with Just Mobile Direct to create a line of ring lights, a popular accessory among vloggers and influencers. Through this collaboration, they also promote a range of phone holders and other gadgets, earning a percentage from every sale.

Early Life

Born in 2004 in Norwalk, Connecticut, Charli D’Amelio is the daughter of Heidi, a former model and photographer, and Marc, who was a Republican candidate for the Connecticut State Senate. She has an older sister, Dixie. Starting her dance journey at just three years old, D’Amelio spent over a decade as a competitive dancer. For her schooling, she initially attended King School but transitioned to virtual education after finding success on TikTok.

Start of TikTok Fame

Charli began her TikTok journey in May 2019 with a lip-syncing video alongside a friend. Within a couple of months, she gained fame through a duet video with a user named Move With Joy. Her rise to prominence peaked in October when she performed the Renegade dance to K Camp’s song “Lottery,” becoming credited for popularizing the dance, though she was falsely attributed as its creator. In November, she and her sister joined The Hype House, a collective of young TikTok stars based in Los Angeles.

In late 2019, D’Amelio’s fame soared when Sony Music executive Barbara Jones signed her to Outshine Talent, her management firm. Early in 2020, she further signed with United Talent Agency, leading to an appearance in a Super Bowl commercial for Sabra Hummus and an invitation to create a TikTok dance challenge celebrating Jennifer Lopez’s halftime show.

Height of TikTok Stardom

March 2020 marked a significant moment for D’Amelio as…

D’Amelio took over Loren Gray’s position as the most followed user on TikTok. In addition, she made history as the first creator on the platform to reach 50 million followers. By November, she was the first TikTok user to achieve 100 million followers. Furthermore, she was included in both Forbes’ 30 Under 30 list and Fortune’s 40 Under 40 list, where she was recognized as the youngest individual on the latter.

Film and Television Appearances

With her increasing popularity on social media, D’Amelio began to feature in television specials and films. In 2020, she appeared on Nickelodeon’s “#Kids Together: The Nickelodeon Town Hall,” ABC’s “The Disney Family Singalong,” and was part of the celebrity lineup for “Graduate Together: America Honors the High School Class of 2020.” That same year, D’Amelio marked her feature film debut in the animated children’s film “StarDog and TurboCat,” where she voiced the character Tinker. On her family’s YouTube vlog channel, she is featured in the reality series “Dinner with the D’Amelios.” She also appears with her family in the Hulu docuseries “The D’Amelio Show.”

In early 2023, D’Amelio participated in select dates of the “Dancing with the Stars Live 2023” concert tour. Moreover, she co-hosted the 36th Nickelodeon Kids’ Choice Awards alongside American football commentator Nate Burleson in March 2023.

Other Endeavors

Among her various ventures, D’Amelio served as a brand ambassador for Invisalign, a clear braces company, and collaborated with Morphe Cosmetics to create a makeup line named Morphe 2 with her sister Dixie D’Amelio. Together, they also launched a nail polish collection titled Coastal Craze and co-founded Hollister’s Social Tourist apparel brand. Furthermore, the D’Amelio sisters teamed up with Simmons Bedding Company to design the Charli & Dixie x Simmons Mattress.

In terms of other media appearances, D’Amelio featured in the music videos for Bebe Rexha’s “Baby, I’m Jealous,” Jennifer Lopez and Maluma’s “Pa’ Ti + Lonely,” and Lil Huddy’s “America’s Sweetheart.”

In September 2022, D’Amelio Brands was announced as a primary hub aimed at the fashion, beauty, and lifestyle sectors. The company unveiled a footwear line in 2023.

Controversies

Alongside her fame, D’Amelio has faced a number of controversies. While many have commended her TikTok presence for being genuine and relatable, others have critiqued her as cringe-worthy and unremarkable, labeling her as an anonymous persona that blandly caters to a mainstream commercial audience.

In December 2020, D’Amelio encountered a surge of controversy for vacationing in the Bahamas during the COVID pandemic, even as cases rose sharply in Los Angeles. Prior to this incident, she had publicly remarked that it was “inconsiderate” not to stay home during the pandemic. During this period, D’Amelio was also accused of purchasing some of her TikTok followers.

Personal Life and Philanthropy

D’Amelio has openly discussed her struggles with an eating disorder and has shared her experiences with body shaming. As a result of the latter, she collaborated with UNICEF for an anti-bullying initiative in 2020.

On the philanthropic front, D’Amelio has actively expressed her support for the Black Lives Matter movement and addressed the murder of George Floyd on TikTok. She also took steps to aid those with special needs, contributing funds to a fundraiser in 2019. In the spring of 2020, she donated $50,000 to Norwalk Hospital in her Connecticut hometown to assist in acquiring crucial medical supplies amid the COVID pandemic. Later in the year, she partnered with TikTok to donate $100,000 to the American Dance Movement, which strives to provide access to dance education in the US.

In October 2022, it was announced that “TikTok’s first family,” comprised of Marc, Heidi, Dixie, and Charli

D’Amelio has acquired a Norwalk condo at a price of $1.2 million.