How to Crosspost on Reddit – Etiquette and Best Practices

1. What constitutes a crosspost

In Reddit, sharing content by posting it in more than one subreddit is referred to as crossposting. A crosspost, also known as an x-post, is a method to distribute a post from one subreddit to another.

This includes incorporating the original post, along with details such as its subreddit, score, and the poster’s username. Other versions of the same post from different subreddits are displayed below the initial post.

Illustration showcasing a Reddit crosspost that uses the Reddit x-post indicator.

Crossposting serves as an effective means to draw additional traffic to your subreddit. It offers other communities access to the source while allowing them to discuss it within their subreddit.

One can also view crossposting as analogous to sharing on various social media platforms.

2. How to share content on Reddit

This section addresses the query ‘How do you share content on Reddit?’ by delving into the technical aspects of crossposting. Later, you will discover how to x-post on Reddit in a manner that maximizes upvotes.

Remember that certain communities prohibit crossposting – such options are grayed out in the posting interface.

Communities that do not permit Reddit crossposting are displayed as grayed out. You will be unable to perform a Reddit xpost within those communities.

Certain subreddits mandate a minimum karma threshold for posting, which extends to crossposting as well. If a subreddit only accepts a specific post type (e.g., links), exclusively such posts are eligible for crossposting.

A Reddit x-post can be created by submitting a duplicate of a post in another subreddit manually (old method) or by utilizing the crosspost feature explained below.

Further reading: Guidelines on scheduling a Reddit post at the optimal time

2.1. Sharing in browser

This process can be carried out on a PC or Mac. To share in a browser:

1. Locate the desired post for sharing.
2. Tap ‘Share’ beneath the post and opt for ‘Crosspost’. On older Reddit versions, select ‘Crosspost’ beneath the post.
3. Select the intended community for posting.
4. Hit ‘Post’.

Explanation on how to distribute Reddit content within a browser. Follow these steps for seamless Reddit crossposting.

2.2. Sharing in Reddit app

For sharing on the Reddit mobile app:

1. Locate the desired post for sharing.
2. Tap ‘Share’ beneath the post and choose ‘Crosspost on Reddit’.
3. Select the community for posting. On mobile, crossposting is restricted to communities recently visited or those where you hold membership.
4. Click ‘Post’.

Instructions on how to share content within the Reddit app. Follow the directions for efficient Reddit crossposting.

2.3. Posting to various subreddits concurrently

Via Social Rise, you can share your content in multiple subreddits with a single click. Each subreddit allows for an exclusive title and varied post timings.

Social Rise enables multi-subreddit posting without the need for Reddit crossposting. Master the art of Reddit crossposting!

Your posts are not identified as crossposts, making this strategy favorable for promotional content.

Organize Reddit posts

3. Guidelines and Decorum for Reddit Crossposts

Previously, a variation of ‘[x-post]’ was used in titles to denote a crosspost. Since 2017, this is rendered unnecessary due to the native Reddit crosspost option, marking all such posts correspondingly.

Regulations on Reddit crossposting vary across subreddits. While some insist on a Reddit x post indicator, others do not demand one.

Policies and etiquette regarding Reddit crossposting differ among subreddits. For instance, some communities classify crossposts of top-page posts as spam and will delete them.

Hence, it is advisable to review the subreddit’s regulations in the sidebar and pinned posts prior to submission. In case of uncertainty, you can either proceed or contact the moderators.

4. Productive Content Sharing

To boost engagement on your shared content, consider these 4 aspects:

4.1. Relevance

Ensure that your content aligns with the subreddit’s theme. Posting a dog picture in a culinary community adds no value and might irritate its members.

Sharing irrelevant content is perceived as spammy and may lead to downvotes or post removal.

4.2. Timing

Opt to crosspost on Reddit promptly or after a few months following the original post’s publication. Swift crossposts gain visibility among numerous users. Conversely, if the post is dated, users might have forgotten about it and hence may upvote it once more.

However, sharing something posted a few days prior risks user recollection, potentially affecting upvotes.

4.3. Distinctiveness

For rapid crossposts, uniqueness works in your favor by capturing attention. Yet, when sharing an old post, opt for content that is not excessively unique, as users might not recall it.

Choose a post that was popular without being excessively so.

4.4. Moderation

Avoid excessive crossposting. Despite good intentions, fellow Redditors could perceive you as a spammer.

Refrain from sharing a post across numerous communities, notably if the content is not relevant.

5. Self-Promotional Sharing

If you contemplate crossposting for promotional purposes, consider an alternate approach.

Reddit users are averse to self-promotion and are more likely to detect it if a crosspost label is evident above the post. This could result in criticism and downvotes.

If self-promotion through crossposting on Reddit is your objective, reconsider. Social Rise offers a more suitable platform for self-promotion than Reddit crossposts.

Instead, utilize aReddit post organizer for sharing with various communities simultaneously without overlapping. An uncomplicated interface allows you to swiftly generate numerous posts.

You can conveniently space them out to prevent your profile from appearing like spam, and each post is shared at the optimal time. You can utilize a distinct title for each post to ensure they are pertinent and capture the subreddit’s interest.

6. How to recycle on Reddit

Reddit recycling differs from crossposting as it involves reposting the same content within the same community. For instance, if your initial post didn’t perform well in a subreddit, you could repost it.

Not all subreddits allow reposts, so make sure to review the guidelines beforehand. Some communities have restrictions on reposting the same link within a certain timeframe.