Maximillion Cooper Net Worth (Money & Salary)

Maximillion Cooper’s Net Worth: What Is It?

Known as Maximillion Fife Alexander Cooper, Maximillion is a race car driver, skateboarder, and entrepreneur with a net worth of $60 million. He gained substantial recognition for founding the Gumball 3000, a celebrity motor rally initiated in 1999. Initially an underground event, Cooper successfully transformed the Gumball 3000 into a group of companies that features clothing lines and a registered charity.

Aside from his Gumball 3000 endeavors, Maximilian is recognized for his skateboard skills and his entrepreneurial spirit. In addition, he has a history of competing as a race car driver. His personal life has also contributed to his fame; he married rapper Eve in 2014, and the couple has participated in numerous racing and charity events together over the years.

Background

On July 13, 1974, Maximillion Fife Alexander Cooper was born in England. He began his career as a fashion designer, having studied fashion at Central St. Martin’s College of Art and Design.

The Gumball 3000

In 1999, Cooper launched the Gumball 3000. Despite changes in its route over time, the rally generally spans 3,000 miles on public roads, frequently incorporating London. From the outset, Cooper envisioned the Gumball 3000 as a distinctive combination of fashion, cars, music, and entertainment.

The rally typically features around 120 drivers, many of whom are celebrities. Noteworthy past participants include Lewis Hamilton, Xzibit, Usher, Deadmau5, David Hasselhoff, and Tinie Tempah.

The inaugural Gumball 3000 was essentially a road trip among friends. Although it has significantly grown in scope over the years, the essence of the “road trip” remains pivotal to the experience. The rally transitioned to become a more exclusive event targeted at wealthy individuals, requiring participants to use their own vehicles and pay an entry fee of approximately $8,700. Rumors suggest that the Gumball 3000 derives its name from classic races held in the 1930s, where a gumball machine was the prize for the winner.

The first-ever rally took place from London to Rimini, Italy. Cooper organized extravagant parties and events every evening throughout the rally, attended by high-profile celebrities such as Kate Moss and Guy Ritchie. Media attention helped catapult the Gumball 3000 to international fame. Cooper was intentional about not offering any prizes for first place, neglecting to time the contestants to prioritize safety.

Subsequent events traversed Europe, and the Gumball 3000’s reputation grew after participants appeared in a 2000 TV special for MTV’s “Jackass.” This attracted even more celebrities, though it also led to legal complications concerning speeding. The fifth rally commenced in San Francisco and concluded in Miami, with an increased entrance fee raised to 28,000 pounds per driver in 2007.

In 2007, the Gumball 3000 faced cancellation following the deaths of two individuals in Macedonia. Nonetheless, the event resumed in 2008, starting in San Francisco and concluding at the Beijing Olympics. Over the years, the event has continued to draw many new celebrities, including YouTubers. Currently, the entry fee exceeds $100,000 per driver. The 2020 Gumball 3000 was postponed due to COVID-19 and was intended to run from Toronto to Havana.

Controversy

Maximillion has sometimes found himself in an uncomfortable legal situation due to various controversies surrounding Gumball 3000. Speeding tickets have been issued to several contestants, and some vehicles have been seized, while a few drivers faced license suspensions. The most tragic event took place in 2007 when two innocent pedestrians lost their lives as a speeding racer from Gumball 3000 barreled through public roads in the Republic of Macedonia.

To address these issues, both Maximillion and the event organizers have emphasized that Gumball 3000 is not meant to be a race. They have made a point to clarify that the Gumball 3000 is more of a celebrated road trip, insisting that participants should adhere to speed limits at all times.

Philanthropy

The Gumball 3000 incorporates charitable and philanthropic elements as a significant component. Maximillion Cooper founded the Gumball 3000 Foundation, a charitable organization dedicated to assisting underprivileged youth throughout the United Kingdom, focusing primarily on educational and environmental initiatives. Each year, Cooper organizes an auction with all proceeds going to charity.

Moreover, the Gumball 3000 Foundation collaborates with various organizations, including Tony Hawk’s Stand Up for Skateparks. In 2014, Cooper’s foundation donated $100,000 to Hawk’s initiative. Additionally, in the same year, the Gumball 3000 Foundation sponsored a trip for the When You Wish Upon A Star charity, which helps terminally ill children visit Lapland just before Christmas.

Relationships

Maximillion’s first marriage was to Julie Brangstrup in 2003. They welcomed four children during their time together before their divorce in 2010.

In 2010, after being sponsored by Puma, the rapper Eve joined the Gumball 3000. Her meeting with Cooper led to the beginning of their romantic relationship.

Three years later, Cooper publicly shared the news of his engagement to Eve. They tied the knot in Ibiza in 2014, the same year they announced they were expecting a child. As of the present moment, they remain together, both partners having expressed that this marks their first experience in an interracial relationship.