15 Print-on-Demand Statistics (Stats)
When it comes to ecommerce and print-on-demand, the demand is higher than ever.
This blog post contains the most recent data, trends, and predictions for the print-on-demand sector. Utilize this vital information for your marketing and business expansion this year. We will be exploring the following topics:
- Statistics on print-on-demand and related industry market growth trends
- Popular print-on-demand products and categories
- Trends from successful print-on-demand enterprises
- Platform trends in ecommerce
Excited? Let’s jump right in!
1. The growth rate of the print-on-demand industry is a compound annual rate of 25.3%
The print-on-demand market size is projected to experience notable growth in the coming decade. In 2022, the global print-on-demand market was valued at $5.397 billion. Estimates suggest it will reach $39.035 billion by 2031. This equates to an approximate compound annual growth rate (CAGR) of 25.3%.
Source: Straits Research
63% of print-on-demand (POD) customers favor this fulfillment model due to its environmental impact. POD differs from traditional manufacturing and other dropshipping models as it only creates products after they are ordered. This reduces production costs risk and eliminates excess inventory that could harm the environment.
2. The key market for print-on-demand is the US
North America, with the United States as the frontrunner, is currently the largest regional market for print-on-demand. The US is home to some of the most successful print-on-demand companies worldwide like Printful and Zazzle. Companies such as Redbubble and Gelato also have production facilities in the region.
It’s important to note that a significant majority (75.8%) of the top-performing POD businesses globally are based in the US.
Source: Dropshipping.com
While North America leads the global market, other regions are also expanding, with the Asia Pacific region expected to see a significant CAGR of 27.9% from 2020 to 2030 in the print-on-demand realm.
3. Driving force behind the POD market: increasing demand for custom and unique products
For a large portion of consumers (36%), personalization is now an expectation, with 48% willing to wait longer for customized items
Source: Printful
Considering that print-on-demand items are produced without minimum order requirements, meeting the demand for personalized products is achievable while maintaining profitability.
4. 25% of consumers are inclined to spend more on sustainable goods
Among millennials, this percentage increases to 73%. The desire for eco-friendly products and sustainability are driving forces behind the popularity of print-on-demand, providing a sustainable alternative to fast fashion through on-demand production.
Source: Printful
5. The eco-friendly clothing market is predicted to reach $10.1 billion in global yearly sales by 2025
The sustainable fashion market, presently valued at $6.5 billion, is anticipated to nearly double by the end of the year.
Even though fashion brands typically target women, men aged 25–34 are the demographic most likely to buy sustainable fashion.
As major fashion brands overlook this group, there is an opportunity for companies to reassess their marketing tactics to attract this demographic.
6. The average monthly search volume for “print-on-demand” is 132.7K searches
Source: Semrush
Internationally, “print on demand” is searched 132,700 times per month, with the US leading with 33,100 monthly searches.
7. Popular print-on-demand categories are apparel, home decor, drinkware, and accessories
Source:
The top-selling print-on-demand categories consistently see apparel leading annually. Sellers can quickly adopt high-fashion trends affordably due to the on-demand production capability.
8. T-shirts, sportswear, and leggings are the top trending apparel print-on-demand products
The timeless t-shirt is among the royalty of the print-on-demand fashion industry. Many print-on-demand suppliers, including Printful, began with t-shirt printing. Despite the industry’s expansion into various techniques and products, digital t-shirt printing remains a popular choice.
Explore: 12 T-Shirt Design Trends for 2024
The enduring popularity of laid-back, comfortable styles is evident in trending products like leggings, sportswear, and custom hoodies.
Source: Printful
Denim jackets are also surging in customer interest, providing online sellers with the opportunity to price jackets in the premium segment.
What profit margin should you aim for in 2024 when it comes to pricing?
9. The average profit margin for print-on-demand products is 20%
Many online sellers have found 20% to be a successful profit margin. This figure strikes a balance between selling products competitively and maintaining profitability for sustaining operations and occasional discounts.
However, certain niches and products have enabled sellers to achieve profit margins as high as 60%!
10. Globally, there are currently 228K print-on-demand storesoperating
About 5% of all online retail stores are supported by print-on-demand. It’s likely that your home contains items created using print-on-demand services.
11. The average success rate of businesses involved in print-on-demand is 24%
Research from Dropshipping.com shows that 24% of print-on-demand stores remain active in the long term. Intense industry competition may contribute to this statistic.
Starting a print-on-demand business is accessible to both newcomers and experts. However, the market is crowded due to low entry barriers. Success depends on differentiation through niche market focus, exceptional product design, and effective marketing strategies.