Blippi Net Worth (Money & Salary)

Blippi’s Net Worth and Salary – What Does He Earn?

Blippi, who is also known as Stevin John, is an American children’s entertainer and educator with a net worth of $40 million. He is recognized for his childlike persona and distinctive blue-and-orange outfit. His educational show, which premiered in 2014, is available on platforms like YouTube, Amazon Video, Hulu, and Netflix. Blippi’s trademark attire includes a blue beanie cap, a blue shirt, orange suspenders, and a bow tie. Formerly known as Steezy Grossman, John transitioned to creating Blippi content after observing his nephew watching subpar YouTube videos in 2014. Since then, he has expanded his brand to offer educational content in multiple languages and merchandise such as toys and DVDs.

Blippi’s franchise was acquired by Moonbug Entertainment in 2020. That same year, he ranked among the highest-paid YouTube stars, earning $17 million. His YouTube channel presently boasts over 17.7 million subscribers.

Income Streams

In 2020, Blippi generated $17 million from various sources, solidifying his position as one of the top ten highest-paid YouTubers globally. The brand generates revenue through a successful retail line encompassing toys, accessories, and digital content.

Acquisition by Moonbug

In July 2020, Moonbug Entertainment acquired both Cocomelon and Blippi in separate deals. Despite misinformation suggesting a purchase price of $120 million for Blippi, the actual amount was undisclosed. Alongside these acquisitions, Moonbug secured $120 million in funding from Goldman Sachs and Fertitta Capital to facilitate future purchases.

Real Estate Ventures

In 2020, John acquired a Los Angeles property for $2.8 million, which he listed for $3.6 million in June 2024.

Early Years

Born Stephen J. Grossman on May 27, 1988, in Ellensburg, Washington, John grew up around farm animals, sparking his curiosity. His childhood aspirations included becoming a fighter pilot and a limo driver.

Service in the Air Force

John served in the United States Air Force from 2006 to 2008, specializing as a loadmaster for the C-17 Globemaster military aircraft. During his tenure, he managed cargo placements to ensure the aircraft’s stability in flight.

(Photo by Leah Puttkammer/Getty Images for Round Room Live)

Blippi’s Journey

Upon returning to Ellensburg, John conceived Blippi as a response to the poor-quality videos his nephew watched. Launched in 2014, the show quickly gained popularity for its engaging and educational content. Blippi, portrayed by John, attired in blue-and-orange clothing, has amassed billions of views across platforms like Hulu, Netflix, and Amazon Video since the franchise’s acquisition by Moonbug Entertainment in 2020. The show’s expansion into various languages and platforms has further bolstered its reach.

The success of “Blippi” has spawned a range of merchandise, including toys, books, and apparel. Notable items include the interactive “My Buddy Blippi” plush toy and the spinoff series “Blippi’s Treehouse.” In 2022, Netflix secured the streaming rights to “Blippi.”

Despite its success, “Blippi” has faced criticism for its simplistic content and repetitive themes focused on pizza and trucks. The live show “Blippi The Musical,” featuring an impersonator as “Blippi,” drew significant backlash for misleading audience expectations.

Steezy Grossman Persona

Prior to Blippi, John created controversial content under the persona of Steezy Grossman, known for crude humor and shock value. Following public outcry, John distanced himself from these videos and sought to remove them from online platforms.